In 2015, MNJ Technologies approached Crafted to redefine their brand image and messaging from top-to-bottom. MNJ Technologies has been a leading provider of business grade computer hardware and software technology products for enterprise businesses, government agencies, and educational institutions for over 15 years. After a recent acquisition of sophisticated services provider Equivoice, MNJ wanted their clients to know that they could also provide comprehensive technology solutions. However, the brand image wasn’t accurately conveying its positioning. Their print materials and digital footprint did not fully convey the full suite of services offered by the company, nor did it reflect a cohesive brand or message.
- Content Development
- Graphic Design
- Web Design
- Web Development
- Email Marketing
- Print and Digital Asset Creation
Account Services, Strategy, Branding, Content Development
Jessie conducted a brand audit and discovery research, established a cohesive communications strategy, established relevant brand voice, refined customer messaging, and expanded digital content.
UX Designer, Print Designer, Branding, Creative
Kim developed a cohesive brand platform, redefined the brand identity, designed sales and marketing collateral, and created a more engaging digital experience.
Sean oversaw all aspects of the project, providing ongoing leadership, strategic direction, and technological expertise.
We have been extremely pleased with everything Crafted has assisted us with over the past year. We went through a complete brand overhaul with their guidance and assistance and couldn’t be happier with the results. They completely refreshed our website and were so incredibly helpful and supportive throughout this process. Our site is now engaging, informative and flows very smoothly. The Crafted team is amazingly responsive and always full of thought-provoking and creative ideas. They assist us with everything from our web presence to direct mail pieces.
Want to talk about strategically repositioning your brand?
We've done that before. With success. Let's talk about how we can do it with your brand.